scope of digital marketing in 2021

Future Scope of Digital Marketing in 2023 | Career, Jobs & Salary

The scope of digital marketing is growing expeditiously these days. Digital marketing becomes the fastest and most reliable mode of marketing in 2023. With the help of digital marketing, one can target a mass audience in the shortest time possible. In this article, we will discuss thoroughly digital marketing, the future scope of digital marketing, digital marketing job opportunities, salary ranges, etc.

What is digital marketing?

Marketing done by digital channels is simply known as digital marketing. Email marketing, social media marketing, video marketing, SEO marketing all are some forms of digital marketing.

Why Digital Marketing?

growth of digital marketing

A survey says that, as of January 2023, almost 5 billion people use the internet which is 60% of the world population. You can imagine how people are active on the internet these days.

There are several benefits of using digital marketing rather than the traditional way of marketing and hence increasing the scope of digital marketing.

High Return on Investment (ROI) with low budget: The investment in digital marketing is very low compared to the traditional way of marketing. You can target a mass audience through digital marketing with low investment. PPC ( Pay Per Click ) strategy is used to advertise your brand or product.

Customize your ads: You can customize your ads based on their locations, age group, gender, audience, etc so a better chance of reaching the right audience. That’s why digital marketing is considered the fastest way of marketing.

Easy to measure: Digital marketing allows you to track your ads performance while in the traditional way of marketing you can not do that.

If you are using email marketing there are some email marketing software that allows you to track how many emails were delivered, and how many were read. In the case of blogging, Google AdWords manager and google analytics allow you to monitor your ads performance.

Go global: Digitization makes the world become a global village. It would never be possible to advertise your brand or product around every corner of the world unless digital marketing is not introduced.

Scope of Digital Marketing in 2023:

The Digital marketing industry is rapidly expanding worldwide by creating endless opportunities. The scope of digital marketing is never-ending. Hence future of digital marketing is secure and bright.

Career opportunities:

As the digital marketing industry is huge you can choose multiple career opportunities.

  • SEO (Search Engine Optimization) expert:

Search engine optimization is one of the most effective and popular ways of digital marketing strategies. SEO is basically the process of ranking your site in google search results. This process involves time and dedication.

  • Social media marketing specialist (SMM):

Social media marketing plays a major role in digital marketing. Since people are heavily active on social media like Facebook, and Instagram what could be the best way to promote your brand or products through social ads?

  • Website Designer/ Developer :

In 21 century, your digital appearance is more important than your physical appearance. Yes its true. There are several online brands that are dominating the market digitally only. Becoming a website developer can be a very good career opportunity.

  • Become a digital marketing analyst:

A digital marketing analyst is responsible for overall ad campaigns. To become a digital marketing analyst you should have a good command of digital marketing. Thus you will pay high for these job positions.

  • Content writer:

Digital marketing creates content writers. To publish your brand or product digitally you need some sort of good content to communicate with the audience. If you have proper form of writing skills you can step forward to becoming a content writer.

Digital marketing jobs:

There are thousands of jobs created for digital marketing. There are several digital marketing agencies in the world. You if acquire the right knowledge you can work for any of these big digital marketing agencies.

If you are the kind of guy like me who doesn’t want to invest all his hours in a regular 9 to 6 job then freelancing is a good career option. A freelancer can work on his own hours. There are no fixed working hours for a freelancer. There are multiple genuine freelancing websites like Fiverr, Upwork, and PeoplePerHour which offer freelancing services and one can earn huge revenue working on these freelancing platforms.

Blogging and Youtube can be good freelancing mediums. If you create a huge audience base through monetization you can earn a huge amount of money.

The average salary of digital marketers:

RoleExperience(Years)Annual Salary(In Lakh)
Digital marketing, PPC,SEO, Social Media0-1250000-40000
Head of Marketing10-123500000-5000000

Conclusion: We have covered some of the main points on the scope of digital marketing. Hope the article “ future scope of digital marketing is helpful” for the readers. You can also have some knowledge about SEO and SEM from this article.


PKC, a contributing editor to Pure Knowledge Centum Blog. They own Frendzee Solutions, an IT firm, and several blogs. Through their blogs, they share their knowledge and helps the readers.

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