Search engine optimization (SEO) and Search engine marketing(SEM) though they look similar, both have a different meanings. They can’t use interchangeably. The traffic which comes directly from google search (organic traffic ) is popularly known as Search Engine Optimization. On the other hands organic traffic along with its traffic which comes from different advertisements together is known as Search engine marketing (SEM). Hence SEO is a branch of the SEM tree By this end of the article, you will have a clear idea about the difference between SEO and SEM. It will help you to enlarge your knowledge on the following topics:
Can we use SEO and SEM interchangeably?
As we have seen the difference between SEO and SEM in the above paragraph. We can’t use this two as interchangeably though we have seen people using it.
What is Search Engine Marketing (SEM)?
Search engine marketing (SEM) is the method by which you can gain traffic to your website through some paid advertisements. The strategy SEM follows is PAY_PER_CLICK (PPC). Every time the user clicks on the advertisements, you have to pay according to that.
In the above image, you can clearly see that while searching digital marketing courses in the first search results some advertisements are appearing. This is because the owner of that website has done Search English Marketing (SEM).
Why do we use SEM?
As you know what is SEM, is very helpful to deliver your content to the audience. Hence, your website will have traffic.
What is Search Engine Optimization(SEO)? How SEO and sem are different:
The tactic/ method used to boost your website ranking in search engines like Google, Yahoo, Bing etc is commonly known as Search Engine Optimization (SEO). By this method, your website can have a maximum number of organic traffic.
Some of the most common SEO methods everyone should follow to rank on search engines.
On-Page SEO: The method which is performed in pages/ articles of your website is known as On-Page SEO. Writing SEO-friendly content, optimizing your pages/ articles, writing proper articles, metadata. Keyword research and inserting your main focus keywords all come under On_Page SEO.
Off-Page SEO: Gaining your website’s domain authority, making it popular through other popular websites by link building comes under Off_page SEO.
Technical SEO: Improving your website’s loading speed, maintaining website’s security, design mobile-friendly website to gain a good user experienced all come under Technical SEO
Conclusion: This article describes the difference between SEO and sem. Hope this article is helpful for the readers to differentiate between them.